So, you’re either starting a YouTube channel or already have one and you’re wondering—“How much money can I make from 1 lakh views on YouTube in India?” It’s one of the most common questions new creators have, and honestly, it’s a fair one. We’ve all heard stories of YouTubers making big bucks, but the truth behind those earnings—especially in India—is a little more complex.
In this article, we’ll break things down in a simple way. You’ll learn how YouTube pays creators, what affects your income, and what kind of money you can actually expect from 1 lakh views.
First Things First: How Do YouTube Payments Work?
You don’t get paid just for uploading videos or getting views. You get paid when your videos show ads, and someone watches or interacts with those ads. To do this, you need to be part of the YouTube Partner Program (YPP). To qualify, your channel needs:
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1,000 subscribers
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4,000 watch hours in the past 12 months
Once you’re in, YouTube shows ads on your videos, and you earn a share of the money advertisers pay. This is mostly managed through Google AdSense.
But Not Every View Pays You
Here’s something not many people talk about: not all of your views are monetized. Only a percentage of them will actually show ads. Also, different ads pay different amounts, and not all viewers are from the same country or have the same value to advertisers.
So, when you hear someone say “I got 1 lakh views,” it doesn’t mean they got paid for every single one of those views. Usually, around 60–80% of the views will actually show ads and be monetized.
So, How Much Does 1 Lakh Views Earn You in India?
Let’s get to the big question: How much money can you make from 1 lakh views on YouTube in India?
Here’s a rough breakdown:
| CPM (Cost per 1,000 Views) | Earnings for 1 Lakh Views |
|---|---|
| ₹20 (low end) | ₹2,000 |
| ₹50 (average) | ₹5,000 |
| ₹100 (high end) | ₹10,000 |
So depending on your niche, audience, and a bit of luck, you could earn anywhere from ₹2,000 to ₹10,000 for 1 lakh views. Most Indian YouTubers earn around ₹4,000 to ₹6,000 for that amount of views.
Why the Huge Range in Earnings?
Here are the main things that change how much you earn:
1. Your Video Topic
Videos about finance, tech, and education usually earn more because advertisers in those areas pay higher rates. On the other hand, entertainment or comedy videos might have lower ad rates.
2. Your Audience
If most of your viewers are from India, your CPM will be lower compared to viewers from countries like the US or UK. Advertisers pay more to reach international audiences.
3. Video Length
Videos over 8 minutes can include multiple ads. So, a 10-minute video has the potential to make more than a 3-minute one, assuming both get the same number of views.
4. Viewer Engagement
If people watch your video till the end, like it, and comment, YouTube pushes it more. More views = more money.
More Than Just Ad Revenue: Other Ways to Make Money
YouTube ads aren’t the only way to earn. In fact, many creators earn more from other sources. Here are a few:
• Brand Sponsorships
Brands may pay you to mention their product. Even small creators can get sponsorships if they have a loyal audience.
• Affiliate Marketing
You can add affiliate links (like Amazon or Flipkart) in your video description. When someone buys through your link, you earn a small commission.
• Selling Your Own Stuff
Some creators sell their own products like t-shirts, eBooks, or courses. Others offer services like coaching, editing, or art.
• Super Chats and Memberships
Once your channel grows, fans can support you directly through Super Chats during live streams or by becoming channel members.
Real-Life Example
Let’s say you’re making tech videos and you get 1 lakh views per month. With an average CPM of ₹60, you might earn about ₹6,000 from ads. But let’s say you also review products and use affiliate links—that could add another ₹3,000–₹10,000. Throw in a brand deal worth ₹5,000–₹15,000, and now you’re looking at ₹10,000–₹25,000 per month from your content.
That’s not bad at all, and as your audience grows, so does your income.
Things to Keep in Mind
Being a YouTuber isn’t as easy as just uploading videos and getting rich. There are some challenges too:
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It takes time to grow. Most creators don’t start earning right away. It could take months to reach 1,000 subscribers.
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Income is not steady. Some months may be great, and others slow down, especially if a video doesn’t perform well.
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You need consistency. The more regularly you post good content, the better your chances of growing.
Final Thoughts: Is 1 Lakh Views Worth It?
Absolutely! If you’re just starting out, getting 1 lakh views might feel like a big goal—but it’s totally achievable. And while ₹4,000–₹6,000 for 1 lakh views might not sound like a fortune, it’s a great start. Plus, when you add in affiliate income, sponsorships, and other earnings, it can turn into something serious.
So don’t stress too much about the numbers at first. Focus on making content you enjoy, connect with your audience, and the views—and money—will follow.